Bus Users Onboard for Catch the Bus Week

Bus Users Onboard for Catch the Bus Week

Picture: Bus Users Chair Gillian Merron (far left) and Chief Executive Claire Walters help to launch Metro's new MCard which will make travel easier throughout West Yorkshire. To Claire's right are Brandon Jones, Head of External Relations First UK Bus (North Region) and Cllr James Lewis, Chair of the West Yorkshire Combined Authority's Transport Committee

Bus Users got on board with Catch the Bus Week (28 April – 4 May) with a fact finding trip to the bus heartlands of West Yorkshire.

The 2.2 million people who live in the region make around 180 million bus journeys each year. As well as being the leading form of public transport in the area, bus services are vital to the West Yorkshire economy, ensuring people have access to work, to schools, to shops and to local services – even in the most rural communities.

Bus Users Chair, Gillian Merron and Chief Executive, Claire Walters travelled to Leeds on 30 April to join Dave Alexander, Regional Managing Director First UK Bus Scotland & North England, to look at a number of initiatives to improve local bus services. On the agenda was the new MCard, a joint venture between bus and rail operators and Metro, who are working together to introduce smart multi-operator and multi-modal travel throughout West Yorkshire.

Bus Users national representatives also discussed First’s plans for an innovative partnership for local bus services and the benefits this will bring for bus passengers.

 Gillian said: “The value of bus travel is hugely underestimated in the UK and yet it makes a vital contribution to all our lives, reducing traffic congestion and getting millions of us to work, shopping, services and education day in, day out.

“Visiting West Yorkshire for Catch the Bus Week was a great opportunity to see some of the exciting and innovative ways to encourage even more people to get on board.” 

Catch the Bus Week was launched last year by Greener Journeys and aims to promote bus use by increasing awareness and engaging people with the various benefits of bus travel. Bus companies, passenger organisations and local authorities supported the event through their own activities, initiatives and media activity.

Dave Alexander said: "Catch the Bus Week is a great opportunity to promote bus use. With high levels of reliability, great value fares and increasing customer satisfaction there's never been a better time to try the bus."

Managing Director of First Bus, Giles Fearnley, hailed the second annual ‘Catch the Bus Week’ as a “fantastic success”.

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