A helping hand

A helping hand

Brighton & Hove Bus and Coach Company’s pioneering Helping Hand scheme won Gold at the recent UK Bus Awards. The scheme, which is considered to be the best assistive information card available, is increasingly being used by other operators as well as cinemas and shops in the UK and overseas. Rather than focusing on the customer’s condition, the cards highlight the nature of the help they need, for example ‘Please be patient if I’m confused’. According to the UK Bus Award judges the scheme is ‘brilliant’ and shows how the industry can be a leader in innovation beyond buses.

Claire Walters, Chief Executive of Bus Users, welcomed the Award: “Passengers with disabilities face a whole range of challenges when using public transport, particularly when their disabilities are hidden. And while bus companies are doing a lot of work in this area through training and awareness raising, the Helping Hand scheme is tailored entirely to the needs of the passenger. They decide what goes on the card and how much, or how little help they ask for, giving them some control over their journey and making bus travel even more accessible.”

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